4 Ways Generative AI Makes Founders More Interesting To Journalists

Generative AI is beginning to redefine the way startups do PR. The media industry is currently experiencing an all-time high of job cuts as a big news company becomes the first to sign a deal with OpenAI in July.

Newsrooms losing their employees is something that could hinder one of the main things that encourage the growth of a startup. The fewer journalists there happen to be, the more news websites tend to use generative AI and other tools not just to improve their magazines and newspapers, but in many other ways one might not expect it to be used. Because of it, most startups will prefer to use generative AI to put out PR content and other ideas.

With time, however, this can (and possibly will) lose its relevance as everyone starts to use it. There’s a chance that an AI like ChatGPT will spin out the same content to more than one founder asking it to do the same thing like writing an article with the same title, for instance. And while ChatGPT is currently amazing and writing content, it almost always lacks real-life narratives and the unique touch of personality that a human writer would give an article. Hence, the internet will become full of generic-looking content, some of which would be completely identical.

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But this isn’t all bad news for startups as it could be a push in the right direction and they could evolve. Nobody wants to lose their jobs, so PR teams would want to push their creativity a step further and create better content than usual on the internet. Startups will probably even be made to understand why ChatGPT isn’t ideal for PR and the importance of original articles will be stressed by PR agencies. Overall, startups will see the need to create a clear difference between their human-written thought leadership and the not-so-creative content of AI.

Living In The Present (And Looking To The Future)

Like ChatGPT, AI works based on the past datasets it was trained on. It isn’t current, neither can it “look to the future”. Journalists and readers quickly get interested in someone who speaks well about the possibilities of the future and current events as they unfold. An article on LinkedIn states that 62% of people take more interest in thought leadership that focuses on current trends.

Generally, AI is capable of writing how-tos, listicles, and stuff that don’t really require current data. This will probably push the role of journalists to focus more on writing about current events as they happen, trends, and what could be. Their comments and opinions will also make it a better read.

PR strategy will change as a result of all that. It’ll now involve:

  • Keeping an eye on daily media so they don’t miss out on current events.
  • Never missing a beat, or breaking news.
  • Being able to provide controversial opinions on particular matters as a founder.
  • Going more than their niche and figuring out which matters they can discuss on.

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Humans still have an edge over ChatGPT and that doesn’t look like it’ll change in the nearest future, even if ChatGPT might be crazy fast. Journalists can keep up with online and offline stuff (word on the street) as it unfolds, but an AI bot isn’t capable of that yet. An industry expert can also see a glimpse of the future based on how events might be unfolding, they can even have discussions with friends or random people and analyze that info to be able to predict stuff. But extreme caution is advised, predicting trends should only be done when there’s a very small margin of error.

It might be easy for founders to see ChatGPT taking over the PR stuff. However, the little shortcomings of the AI chatbot still beg the need for a human touch. It should only be used as a tool to assist, rather than doing the complete work. Once startups realize this, the result will most likely be better PR content and thought leadership. Either way, AI is certainly making things interesting, not only for journalists but for founders and readers too.

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